user research

People are most interested in Career Coaching

Through the initial round of surveys, I found that 76% of respondents were interested in career coaching over other types of 1-on-1 coaching. This insight led me to target Sidekick's niche market specifically within career coaching. Drawing inspiration from LinkedIn's success in establishing a niche market in the Bay Area, I applied a similar strategy at my school, the Savannah College of Art and Design (SCAD), to initiate Sidekick's niche focus.


From our interviews, we created 4 personas representing the types of students and alumni.

Journey Map

We use the personas we created to as the perspective of the journey to summarize the user journey and pain points when experiencing consulting service. We found that in the exit stage, the major pain point is missing meeting notes and record. Also finding someone who can provide the right guidance is important.


Root Cause Analysis

To analyze the challenges SCAD students face in connecting with alumni, we did 5 Whys analysis in 3 approaches: Difficulty in searching for alumni, Challenges in finding the right alumni guidance and Evaluating counseling effectiveness.

Market Analysis through Analagous Model

We use the 3 root causes as directions to compare Sidekick with other similar domains:

Service Blueprint

We generated the future state service blueprint based on all the previous research, with emphasis on the exit and extend stance. We will focus on new features like send review and feedback to mentors after the session, AI monitoring the session and receive AI report.

If you want to know more about the project, please schedule a meeting with me!

© 2024 Xier Che. All rights reserved.

© 2024 Xier Che. All rights reserved.

© 2024 Xier Che. All rights reserved.